Australian Council on Children and the Media

Parents are just as affected by junk food ads as their children. May 7, 2013

New research has challenged  the assumption that adults are better able to resist junk food advertisements than children.

The study was led by Health Promotion Evaluation Unit Director Professor Simone Pettigrew, at The University of Western Australia and published  in Public Health Nutrition, interviewed 2000 Australian adults and children, and found that adults were also highly influenced by television and Internet advertising.

Read about the study in the University of WA News

Pettigrew, S., Tarabashkina, L., Roberts, M., Quester, P., Chapman, K., Miller, C., 2013. The effects of television and Internet food advertising on parents and children. Public Health Nutrition FirstView, 1–8.