Australian Council on Children and the Media

M Movie merchandising and marketing to kids is risky business November 5, 2015

The highly profitable and rapidly expanding business of linking M rated movies with merchandise aimed at young children is under fire from the Australian Council on Children and the Media (ACCM).

ACCM President and Professor of Law Elizabeth Handsley said today that selling such merchandise to children has the effect of encouraging young children to want to see movies that were patently
unsuitable for them, and undermines parents’efforts to provide a healthy media environment for their children. 

Read the full media release