Australian Council on Children and the Media

Pilot of tool for classifying Netflix content December 8, 2016

The Australian Government has announced the trial of a new classification tool that it claims will streamline the process of classifying Netflix content and make it easier for programmes to become available to Australian audiences.

The Government has been working with Netflix over the past year to create the tool, which combines Netflix’s technology with Australia’s classification ratings and consumer advisories. They claim that this is the first time in the world that a self-regulatory tool will be used to classify films and television series.The pilot will be undertaken over the next 12 months and will see Netflix applying the classification tool to classify their content for Australian audiences.

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