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New research has challenged the assumption that adults are better able to resist junk food advertisements than children.
The study was led by Health Promotion Evaluation Unit Director Professor Simone Pettigrew, at The University of Western Australia and published in Public Health Nutrition, interviewed 2000 Australian adults and children, and found that adults were also highly influenced by television and Internet advertising.
Pettigrew, S., Tarabashkina, L., Roberts, M., Quester, P., Chapman, K., Miller, C., 2013. The effects of television and Internet food advertising on parents and children. Public Health Nutrition FirstView, 1–8.