Australian Council on Children and the Media
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The Australian Council on Children and the Media provides evidence-based reviews, information and advocacy to support healthy media choices for children. ACCM is national, not-for-profit  and reliant on community support. You can help

Quick links

  • Stop scary ads for horror movies displayed where children have every right to be READ MORE | DONATE
  • Take our new online classification survey HERE
  • The free ACCM reviews app is now available - download it now
  • free regular E-Bulletin  (signup on Facebook or with the form on our Contact page)

Latest News

Ad Standards rules only one It: Chapter Two promo is "excessively menacing" October 17, 2019

Ad Standards rules only one It: Chapter Two promo is "excessively menacing" - despite many parents complaining of "confronting" posters and trailers  A BILLBOARD advertisement for the horror movie It: Chapter Two - featuring the title character's mouth dripping blood - has been deemed as "excessively menacing" by the Ad Standards community panel. The panel ruled last read more »

Read our October 10 e-bulletin! October 10, 2019

Read our latest E-Bulletin here The ACCM E-Bulletin October 10, 2019 is now available. Read it here Sign up to receive the fortnightly E-Bulletin on Facebook or with the form on our Contact page read more »

$35m for international research into children born into digital age September 24, 2019

QUT will lead international research documenting what life is like when born into the digital age Education Minister Dan Tehan has announced the federal government will spend $34.9 million setting up an Australian Research Council (ARC) Centre of Excellence for the Digital Child based out of the Queensland read more »

ACCM: Advertising code of ethics fails to protect children September 17, 2019

  ACCM: Advertising code of ethics fails to protect children  Rules around advertising for violent and horrific films need to be tightened, ACCM says. The Australian Council on Children and the Media (ACCM) will urge the Australian Association of National Advertisers (AANA), in its review of its code read more »

IT: Chapter 2 raises fresh concerns about horror movie promo and children September 17, 2019

Source: 9 News screenshot  Horror movie promotions: impacts on children not understood “Horror movies promoted using graphic outdoor posters, and trailers on TV and the internet, are scaring young children, and putting them at risk of long term problems. The government needs to read more »