Australian Council on Children and the Media

Advertising Standards Board determinations on movie trailer complaints November 9, 2017

The Advertising Standards Board has made 8 decisions (or Determinations) related to trailers for cinema films between July and October this year. The complaints lodged with the ASB related to the screening of trailers for M or MA15+ movies on free- to- air TV, and all except one related to programs screened before 8.30pm. Two of the complaints were about trailers seen in early evening programs replayed using On Demand.

This level of complaint to the ASB about film trailers (and for some trailers there were multiple complainants) seems high.  Few however were upheld (3 cases out of 8).

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