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The Obesity Policy Coalition (OPC) report claims that fast food retailers, including McDonald’s, have failed to protect children from exposure to junk food marketing, despite the introduction of self-regulated codes in 2009 that promised to do just that.
OPC Executive Manager, Jane Martin, claims that the bar is set “too low”, with children being exposed to junk food advertising across all formats of technology.
Read the report Overbranded, Underprotected: How industry self-regulation is failing to protect our children from unhealthy food marketing
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