Australian Council on Children and the Media

Code of ethics review consultation extended November 18, 2019

Public consultation on a review of the Australian Association of National Advertisers (AANA)'s code of ethics has been extended.

In an email to ACCM, the AANA said a "number of stakeholders have asked for and been granted extensions so the Code review is still receiving further input". The email also said the Code would likely not be finalised until early 2020.

The AANA says; "the objectives of the AANA Code of Ethics are to set standards ensure that advertisements and other forms of marketing communications are legal, decent, honest and truthful and that they have been prepared with a sense of obligation to the consumer and society and a sense of fairness and responsibility to competitors.".

In its discussion paper, the AANA says the review would ensure it "continues to "provide a robust framework for the self-regulation of advertising and marketing communication. The purpose of this discussion paper is to promote dialogue with all stakeholders and to stimulate informed input to the review. It is not intended to be prescriptive and any other matters raised will be given due consideration."

 A review is done every seven years and consultation is open until October 18. The discussion paper is available here

The discussion paper can also be found on the AANA website by clicking the top link called 'Knowledge'

ALSO, check out our campaign video highlighting the dangers posed to children when watching free-to-air television...