ABC Alphabet Phonics - Innovative Investments

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Short takes

ABC Alphabet Phonics is a simple educational app designed to teach young children the alphabet. Caution: in app purchases and online connectivity.


No gambling content found in the levels played

This review of ABC Alphabet Phonics was completed by the Australian Council on Children and the Media (ACCM) on 23 July 2017.

About the app

This section contains details about the app provided by an ACCM Reviewer.

Name of app: ABC Alphabet Phonics
Developed by: Innovative Investments
Platform reviewed: Apple App Store
Cost: Free
Developer's suggested age: none
ACCM suggested age: 4+ with parental guidance
Gambling content advice: No gambling content found in the levels played

ACCM review

This review of ABC Alphabet Phonics contains the following information:

The level to which the game was reviewed

There are no levels as such but reviewer checked all options.

App description

ABC Alphabet phonics is a simple educational app, which displays 3 letters on the screen and sounds out one of the letters. The user has to tap the correct letter, which is then circled in red and the player is congratulated with aural phrases such as ‘awesome’, ‘fantastic’ ‘great job’ etc. The letters are a mixture of upper and lower case. The screen can be customized in various ways by an adult in the parents’ zone. Some of the options include: the number of items to display can be changed from 3 to 10; the letters can be illustrated in various ways such as with animals, monkeys, illustrations, etc; it can be changed to display just lower or upper case. There is also an option to display a hint on the screen.

Reviewers comments

ABC Alphabet Phonics is a bright and colourful app designed to appeal to young children. The repetitive nature of the app will help children learn the alphabet and associate letters with objects. The ability to customize the app according to a child’s developmental stage is also very useful. The voice-over used is American and there is supposed to be an option to customize the ‘congratulations sounds’ in the parental zone. When the reviewer attempted to record different words however, the app closed unexpectedly.

The parental lock is simply to touch the screen with 3 fingers. This would prevent young children from accessing the parents’ zone but not children who can read. The parents’ zone provides access to the app store and to the Internet. Other apps by the developer are available for purchase. Parental Guidance is therefore recommended for children aged 4+.

In App purchasing

Other apps by the same developer are available for purchase.

Online information

No login details are required but access to the App Store and the Internet are available in the parents’ zone.


At the time of review, the reviewer found no simulated gambling content. If you discover simulated gambling content in this app, please contact us with the details so we can update our review.

Advertising and product placement

Other apps by the developer are advertised on the home screen but only accessible by unlocking the screen as mentioned before.

Gender stereotypes and sexual references


Coarse language


Game playing behaviour which may be of concern to some parents

Nothing of concern. 



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About our colour guide

Content is age appropriate for children this age

Some content may not be appropriate for children this age. Parental guidance recommended

Content is not age appropriate for children this age

Privacy advice

These icons signal the use and/or transmission of your personal data. (Please note, not all apps on our website have been checked)

Transmits Sensitive Data
Uses Dangerous Permissions
No Privacy Policy
No tracking found in current check

Gambling content advice

Most games contain elements of risk, chance and knowledge, that is why they are fun to play. There is growing concern about the impacts of simulated gambling games on the health and wellbeing of children. That's why we are identifying games that contain gambling elements on our site. These icons signal simulated gambling activity and where none was noted.

Simulated casino style gambling. Not suitable for minors

Contains some elements of gambling. Some content is not recommended for minors. Parental guidance recommended

No gambling content found in the levels played