Chibi Doll – Avatar Creator - Anime Dress Up Games

App Review

This review of Chibi Doll – Avatar Creator was completed by the Australian Council on Children and the Media (ACCM) on 22 April 2021.

About the app

This section contains details about the app provided by an ACCM Reviewer.

ACCM review

This review of Chibi Doll – Avatar Creator contains the following information:

• The level to which the game was reviewed
• App description
• Reviewers comments
• In App purchasing
• Online information
• Gambling
• Advertising and product placement
• Gender stereotypes and sexual references
• Coarse language
• Game playing behaviour which may be of concern to some parents
• Other

The level to which the game was reviewed

The reviewer tested all features available in the app.

App description

Chibi Doll – Avatar Creator is a dress up game that involves creating an avatar character using a variety of different customisation feature options (skin colour, hair style, hair colour, eyebrows, eyes, and lips) and dressing up your avatar with a variety of different clothing options (hats, outerwear, dresses, shirts, pants, skirts, socks, shoes, and extra accessories).

After you have created an avatar, you are then able to take photos of your avatar using a variety of wallpapers as backdrops (these photos are saved into the gallery of your device).

Reviewers comments

Chibi Doll – Avatar Creator has a lot of free content in terms of different facial features, hair and outfit customisations to choose from. There are also other ways within the app to gain extra content such as; extra free downloadable content and extra features and outfits, by either watching a full 30 second ad to unlock each item or making a one-time purchase of $3.89 to open all extra content and remove all ads. In-App advertisements show up quite frequently within the game, which can disrupt the game play. There is a constant pop-up ad that plays at the top of the screen whilst on the app, this ad is completely irrelevant to the game and is not an ad targeted at children (for example oxford dictionary, sales trainers, etc). Other, child-targeted advertisements also pop up after creating an avatar and each time a photo is taken. These ads play for 5 seconds before giving you the option to exit out of the advertisement. The advertisements noted were advertising other games to download.

In App purchasing

There is In-App purchasing in this game, examples include:

• A one off purchase of $3.89 is advertised to unlock all locked outfit and customisation features and to remove all ads.

Online information

There is no online information required to play this game.

Gambling

At the time of review, the reviewer found no simulated gambling content. If you discover simulated gambling content in this app, please contact us with the details so we can update our review.

Advertising and product placement

There is advertising in this game, including:

• A constant pop-up ad remains at the top of the screen whilst in the app and is an advertisement not directed at children (business advertisements).
• Pop-up ads that play for 5 seconds before giving you the option to exit the advertisement. These ads play after creating an avatar and after taking a photo of your avatar. These ads are aimed at children and are of other downloadable children’s games.
• There is an option to watch a 30 second ad which allows you to open one locked item at a time.

Gender stereotypes and sexual references

There is some gender stereotyping in this App. For example:

• This game is clearly aimed at girls. Although there are options to have short hair, most of the clothing items and accessories are extremely girly (e.g. most of the clothing items seem to be dresses, skirts or in the colour pink or purple).
• There also appears to be a ‘boy’ version of Chibi Doll – Avatar Creator. This was frequently advertised on this app and appears to be exactly the same as this game version, however, shows a ‘boy’ avatar and ‘boy’ clothing items and accessories.

Coarse language

None noted.

Game playing behaviour which may be of concern to some parents

None noted.

Other

N/A.

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