Creativas Fashion Design Game - Playsmart Labs Inc

This review of Creativas Fashion Design Game was completed by the Australian Council on Children and the Media (ACCM) on 30 October 2015.

About the app

This section contains details about the app provided by an ACCM Reviewer.

ACCM review

This review of Creativas Fashion Design Game contains the following information:

• The level to which the game was reviewed
• App description
• Reviewers comments
• In App purchasing
• Online information
• Gambling
• Advertising and product placement
• Gender stereotypes and sexual references
• Coarse language
• Game playing behaviour which may be of concern to some parents
• Other

The level to which the game was reviewed

This app was played to Episode 2 (four lessons within each episode).

App description

Creativas Fashion Design Game is an app based around fashion. The objective of the game is to create various ‘looks’ by colouring in your own design on the stencils provided, as well as putting together outfits from a range of pre-produced clothing items. There are limited skills needed, other than creative and fashion-related skills, as well as motor skills to use the functions of the app itself. 

Reviewers comments

When the app is initially opened, players are taken to a home menu with options to Play, view Users, visit a Store and watch a short video of the Creativas website and its features. If players tap on the play icon, they are asked to choose a username before being shown a short video animation of two female characters. They discuss that they went shopping in Vintage Village, and how one of the girls loves to design and sketch her own clothing. The two girls then receive a call from Ms P at Vintage Village, asking them to come back to the store as they ‘forgot something’. They are told upon arriving that they have been selected to join a virtual fashion academy which allows them to share their designs with people all over the world.

Players are then informed that in order to play the game, they will need some pencil crayons or markers. They also ‘MUST print a sketchbook to start the first lesson’. The sketchbook can be printed via email, Bluetooth, or the device itself if connected to a printer. The book is a pdf file of stencilled outfits – it contains skirts, pants, dresses, shoes, etc. Players are then told to complete the sketchbook by colouring in their designs, then to use the screen of the device to capture their designs and add them into the app wardrobe.

Players can access their character’s wardrobe, where they select different articles of clothing to wear (from a range of pre-made pieces, as well as the own designs that have been coloured-in and scanned). These include tops, pants, hats, shoes, dresses, jackets, accessories, etc. Players are able to scroll across left to right to view all of the different options. They are then able to take an image of their design, and share it via social media websites such as Facebook, Instagram, etc.

The app contains seven episodes with new items of clothing in each - some of these episodes are level locked and must be progressively reached as earlier levels are completed. Within each episode, there are four lessons. It is possible to purchase a Complete Episode by making an in-app purchase within the game. To do this, players must solve a small math equation in a pop up screen (e.g. 2x2 = __) as it is “Grown ups only!” – they are then able to purchase the full episode for $3.89. Players are also able to buy all of the episodes at a discounted price for $13.07, in a limited time offer after the app is installed.

In App purchasing

It is possible to make in-app purchases with real-life money within the game. Players can purchase a Complete Episode by making an in-app purchase, thus unlocking all of the lessons without needing to complete the earlier ones. To do this, players must solve a small math equation in a pop up screen (e.g. 2x2 = ___) as it is “Grown ups only!” – they are then able to purchase the full episode for $3.89. Players are also able to buy all of the episodes at a discounted price for $13.07, in a limited time offer after the app is installed.

Online information

Players are able to take an image of the designs they produce, and share them via social media websites such as Facebook, Instagram, etc.

Gambling

No gambling content was found in the levels played.

Advertising and product placement

N/A.

Gender stereotypes and sexual references

N/A.

Coarse language

N/A.

Game playing behaviour which may be of concern to some parents

N/A.

Other

N/A.

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