Egg Inc. - Auxbrain inc

This review of Egg Inc. was completed by the Australian Council on Children and the Media (ACCM) on 24 May 2018.

About the app

This section contains details about the app provided by an ACCM Reviewer.

ACCM review

This review of Egg Inc. contains the following information:

• The level to which the game was reviewed
• App description
• Reviewers comments
• In App purchasing
• Online information
• Gambling
• Advertising and product placement
• Gender stereotypes and sexual references
• Coarse language
• Game playing behaviour which may be of concern to some parents
• Other

The level to which the game was reviewed

The reviewer played this game for several days.

App description

This game begins with a very basic chicken farm and limited chickens. Continuously pressing the deploy button releases multiple chickens from a pen into the laying barns. A counter at the top of the screen scrolls in dollar value to indicate the amount of money the player is making as the chickens lay eggs. The more money that is made, the more options for upgrade become available – such as bigger barns, better shipping vehicles, better quality grains, etc. As upgrades occur, so does the amount of money that is made per second. The aim of the game is to progress through levels which upgrades the quality of your eggs – which in turn makes more virtual money per second. When achievements occur, a box appears suggesting that you can post it on Facebook. This connects with the devices Facebook app if the previous user has not signed out. Therefore, parental guidance is recommended for children aged 9 – 12.

Reviewers comments

This game may be quite appealing to younger children as it’s very easy to operate and the chickens look very cute. Having said this, the game is very limited in scope as apart from upgrading there’s not much to do other than deploy chickens and knock out random drones that fly over the farm (why there are drones there remains unexplained?). Hence, some children may lose interest in the game quite quickly. Others may be enticed into purchasing features with real money – such as more silos (you can only use 2 unless you pay for the other 8) and breaking the piggy bank (which accrues golden eggs throughout the game – which can be used to unlock features). The game also offers features if you watch the ads. These ads were mostly for other game apps.

In App purchasing

Breaking the Piggy Bank - $4.49 (releases the amount of golden eggs that you’ve accumulated up until that point).

Golden Eggs

Big Crate 1,500  - $7.99

Pallet 3,250 - $14.99

Truckload 6,750 - $30.99

Online information

• Connectivity with social media

Gambling

At the time of review, the reviewer found no simulated gambling content. If you discover simulated gambling content in this app, please contact us with the details so we can update our review.

Advertising and product placement

Ads can be watched to earn rewards. These were generally for other games.

Gender stereotypes and sexual references

None.

Coarse language

None.

Game playing behaviour which may be of concern to some parents

Some parents may not be comfortable with the principle of using animals to make money. Although there are some upgrades that benefit the chickens, such as more comfortable seating, the main point of the upgrades isn’t animal care rather making more money.

Other

N/A.

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