Australian Council on Children and the Media

Endless Wordplay - Originator Inc

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Endless Wordplay is a spelling and language development app for young children. Caution: in-app purchases


No gambling content found in the levels played

This review of Endless Wordplay was completed by the Australian Council on Children and the Media (ACCM) on 31 May 2016.

About the app

This section contains details about the app provided by an ACCM Reviewer.

Name of app: Endless Wordplay
Developed by: Originator Inc
Platform reviewed: Apple App Store, Google Play
Cost: Free
Developer’s suggested age: iTunes Store: 4+, Play Store: General
ACCM suggested age: 4+ with supervision; 16+ due to in-app purchases
Gambling content advice: No gambling content found in the levels played

ACCM review

This review of Endless Wordplay contains the following information:

The level to which the game was reviewed

This app was reviewed for approximately 40 minutes.

App description

Endless Wordplay is a language and spelling app for young children. The objective is to place letters in the right order to form a variety of words. The skills required are comprehension, letter identification, and motor skills.

Reviewers comments

When the app is first opened, the player is met with a colourful screen displaying a curved path between individual levels. The player is met by a robotic character standing over the marker for the first level. In the bottom right hand corner is a button marked “More!”. Pushing this takes the player to a “Grown Ups Only” where a player must enter the numerical values expressed by three words. Once this section is entered, the player can purchase either a $10.99 starter pack of 90 levels, or a $22.99 full adventure pack, with 270 levels unlocked. Not purchasing either of these leaves the player with the first 3 levels unlocked.

Gameplay is initiated when the player taps the first level. Players are instructed first to assemble words using letters, and to fit them into a space presented on screen. When the player successfully completes a word, a loud “Yay!” or “Hooray!” sound is played, and the player is presented with another basic word puzzle. When a player completes a sequence of levels, they are presented with a short, rhyming cinematic using the group of words they have just created.

In the top left hand corner of the app is an information section. Tapping this and entering the numerical lock code allows the player into the information for parents section. Within this section, players can turn off the background music, and unlock the ability to play any level in any order, or only allow levels to be played sequentially. This section also has the option to like the developer on Facebook, twitter, and send a link to the app to friends via email. These options are only available within the locked parents section.

In App purchasing

Yes: A player can purchase either a $10.99 starter pack of 90 levels, or a $22.99 full adventure pack, with 270 levels unlocked.


No gambling content was found during this review.

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About our colour guide

Content is age appropriate for children this age

Some content may not be appropriate for children this age. Parental guidance recommended

Content is not age appropriate for children this age

Gambling content advice

Simulated casino style gambling. Not suitable for minors

Contains some elements of gambling. Some content is not recommended for minors. Parental guidance recommended

No gambling content found in the levels played

About games and gambling

Most games contain elements of risk, chance and knowledge, that is why they are fun to play. There is growing concern about the impacts of simulated gambling games on the health and wellbeing of children. That's why we are identifying games that contain gambling elements on our site.

The State Government of South Australia's web site contains information about these concerns.