Endless Wordplay - Originator Inc

This review of Endless Wordplay was completed by the Australian Council on Children and the Media (ACCM) on 31 May 2016.

About the app

This section contains details about the app provided by an ACCM Reviewer.

ACCM review

This review of Endless Wordplay contains the following information:

• The level to which the game was reviewed
• App description
• Reviewers comments
• In App purchasing
• Online information
• Gambling
• Advertising and product placement
• Gender stereotypes and sexual references
• Coarse language
• Game playing behaviour which may be of concern to some parents
• Other

The level to which the game was reviewed

This app was reviewed for approximately 40 minutes.

App description

Endless Wordplay is a language and spelling app for young children. The objective is to place letters in the right order to form a variety of words. The skills required are comprehension, letter identification, and motor skills.

Reviewers comments

When the app is first opened, the player is met with a colourful screen displaying a curved path between individual levels. The player is met by a robotic character standing over the marker for the first level. In the bottom right hand corner is a button marked “More!”. Pushing this takes the player to a “Grown Ups Only” where a player must enter the numerical values expressed by three words. Once this section is entered, the player can purchase either a $10.99 starter pack of 90 levels, or a $22.99 full adventure pack, with 270 levels unlocked. Not purchasing either of these leaves the player with the first 3 levels unlocked.

Gameplay is initiated when the player taps the first level. Players are instructed first to assemble words using letters, and to fit them into a space presented on screen. When the player successfully completes a word, a loud “Yay!” or “Hooray!” sound is played, and the player is presented with another basic word puzzle. When a player completes a sequence of levels, they are presented with a short, rhyming cinematic using the group of words they have just created.

In the top left hand corner of the app is an information section. Tapping this and entering the numerical lock code allows the player into the information for parents section. Within this section, players can turn off the background music, and unlock the ability to play any level in any order, or only allow levels to be played sequentially. This section also has the option to like the developer on Facebook, twitter, and send a link to the app to friends via email. These options are only available within the locked parents section.

In App purchasing

Yes: A player can purchase either a $10.99 starter pack of 90 levels, or a $22.99 full adventure pack, with 270 levels unlocked.

Online information

N/A.

Gambling

No gambling content was found during this review.

Advertising and product placement

N/A.

Gender stereotypes and sexual references

N/A.

Coarse language

N/A.

Game playing behaviour which may be of concern to some parents

N/A.

Other

N/A.

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