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This is a virtual fashion studio game. Caution: in app purchases, online interactivity, advertising, simulated gambling
Simulated casino style gambling
This review of Fashion Designer was completed by the Australian Council on Children and the Media (ACCM) on 7 April 2014.
This section contains details about the app provided by an ACCM Reviewer.
|Name of app:||Fashion Designer|
|Developer's suggested age:||13 + Facebook age requirement|
|ACCM suggested age:||18+due to in app purchases, online interactivity, advertising, simulated gambling|
|Gambling content advice:||Simulated casino style gambling. Player is risking money or something of value on an outcome of an event involving chance when the probability of winning or losing is less than certain. Refer to the gambling section of this review for further details|
This review of Fashion Designer contains the following information:
Levels 1 to 20
This game provides a virtual fashion studio, where the user becomes a fashion designer and creates or modifies designs before entering a virtual fashion show.
On one level this game is a fun way to create and experiment with fashion. On another level it presents an idealised version of the female form with no scope to modify body types. Within this game the player is given additional design tools as they progress through levels, these include items such as fabric, pattern types and embellishments. The user is given a design brief eg “create an outfit for my client to wear to the beach, in bright and fun colours!” and then creates fashions. Items are then entered into virtual fashion shows, where other users can vote for their design. This game connects both to Facebook and to other online communities such as MallWorld. Although free the user constantly encounters advertising through the form of product videos. The player is also encouraged to win additional rewards through roulette wheels and a simulated poker machine style game.
Yes: The player is extensively encouraged to purchase additional points, tools or other devices to speed up play.
As this game is embedded in Facebook there are extensive opportunities to engage with online players, these include players that children may not know. Players are also rewarded for inviting friends, emphasising a strong social connection.
Extensive gambling is found throughout the game, with the player being encouraged to risk coins to win points by playing a simulated roulette wheel and simulated poker machines. Given the prevalence of these tools and the sexualised images of women this game cannot be recommended for children under 18 years.
Bonus points can be earned through watching advertisements. One ad example was for men's sexual health products.
Significant gender stereotyping is presented throughout the game. This stereotyping includes “models” wearing the fashion with a very svelte body type and no option to change shape.
No game playing behaviour that may be of concern to parents was found.
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Content is age appropriate for children this age
Some content may not be appropriate for children this age. Parental guidance recommended
Content is not age appropriate for children this age
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Most games contain elements of risk, chance and knowledge, that is why they are fun to play. There is growing concern about the impacts of simulated gambling games on the health and wellbeing of children. That's why we are identifying games that contain gambling elements on our site. These icons signal simulated gambling activity and where none was noted.
Simulated casino style gambling. Not suitable for minors
Contains some elements of gambling. Some content is not recommended for minors. Parental guidance recommended
No gambling content found in the levels played
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ABN: 16 005 214 531