Australian Council on Children and the Media

Lego Life: Create, Share and Discover - LEGO System A/S

app image

Short takes

This is a social media type app that allows players to share their LEGO creations online. Caution: Due to social networking elements and advertising not recommended for children under 9 years.

Age
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No gambling content found in the levels played

This review of Lego Life: Create, Share and Discover was completed by the Australian Council on Children and the Media (ACCM) on 31 August 2017.

About the app

This section contains details about the app provided by an ACCM Reviewer.

Name of app: Lego Life: Create, Share and Discover
Developed by: LEGO System A/S
Platform reviewed: Apple App Store
Cost: Free
Developer’s suggested age: 4+
ACCM suggested age: 9+
Gambling content advice: No gambling content found in the levels played

ACCM review

This review of Lego Life: Create, Share and Discover contains the following information:

The level to which the game was reviewed

There are no levels in this game but all areas of the app were accessed by the reviewer over several weeks.

App description

This app provides a social media style space for players to share photos of their offline LEGO creations, to build customised LEGO creations within the app (online), and to comment on other people's LEGO creations. When first downloaded the player is given a tour of the app and asked to pick groups that they would like to follow, and introduced (via video) to the apps ‘wall’ where they can share and comment on other people’s LEGO creations.

The player is then asked to sign up or sign in, and has to create a LEGO ID by creating a user name, providing a password and entering a parental email address for approval. The player is then asked to create a computer generated LEGO nickname to keep them safe online. At this stage an email is sent to the parent so they can activate the account. In the email the parent is provided info on the app and asked to provide the country the child lives in, their date of birth and gender. Once the account is activated the player can join groups, use their camera to share photos (when you first do this you are asked if you give permission for the app to access your camera roll). See more information about cyber safety and this app on the Australian E-Safety Commissioners website.

Within the app the player can also create and customise LEGO characters and share them with them with others. This includes changing the character’s hairstyle, skin colour, clothes, accessories and more.

All comments on the wall are moderated and no text is allowed. The player can use a Love Hearts to ‘Like’ a post, or if they want to comment they can use LEGO emoji’s and stickers ranging from cars, fruit, animals and more.

 

Reviewers comments

This app provides an online environment for players to create and share LEGO creations – both online and offline.  While every effort has been made by the developers of this game to make it safe, parental guidance for children under the age of 9 is recommended due to the social media features which may put younger children under pressure as they seek new ‘likes’ or receive ‘comments’ on their LEGO creations. Although there is no outside advertising, LEGO products are heavily promoted throughout this app – see below comments under ‘Advertising and product placement’

Online information

  • Cellular data settings
  • Identity details
  • Log ins
  • Photo/Media/files
  • Camera
  • Connectivity with social media

Gambling

None.

Advertising and product placement

This app includes heavy product placement for other LEGO products. At the time of this review there were video ads that appeared on the ‘wall’ promoting NINJAGO and Batman LEGO.

Gender stereo types and sexual references

None.

Coarse language

None.

Game playing behaviour which may be of concern to some parents

Parents need to be aware that some of the videos used to promote LEGO products may scare younger children as they include loud dramatic music and LEGO characters fighting with weapons.

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About our colour guide

Content is age appropriate for children this age

Some content may not be appropriate for children this age. Parental guidance recommended

Content is not age appropriate for children this age

Gambling content advice

Simulated casino style gambling. Not suitable for minors

Contains some elements of gambling. Some content is not recommended for minors. Parental guidance recommended

No gambling content found in the levels played

About games and gambling

Most games contain elements of risk, chance and knowledge, that is why they are fun to play. There is growing concern about the impacts of simulated gambling games on the health and wellbeing of children. That's why we are identifying games that contain gambling elements on our site.

The State Government of South Australia's web site http://nogame.com.au/ contains information about these concerns.