Lego Life: Create, Share and Discover - LEGO System A/S

App Review

This review of Lego Life: Create, Share and Discover was completed by the Australian Council on Children and the Media (ACCM) on 31 August 2017.

About the app

This section contains details about the app provided by an ACCM Reviewer.

ACCM review

This review of Lego Life: Create, Share and Discover contains the following information:

• The level to which the game was reviewed
• App description
• Reviewers comments
• In App purchasing
• Online information
• Gambling
• Advertising and product placement
• Gender stereotypes and sexual references
• Coarse language
• Game playing behaviour which may be of concern to some parents
• Other

The level to which the game was reviewed

There are no levels in this game but all areas of the app were accessed by the reviewer over several weeks.

App description

This app provides a social media style space for players to share photos of their offline LEGO creations, to build customised LEGO creations within the app (online), and to comment on other people's LEGO creations. When first downloaded the player is given a tour of the app and asked to pick groups that they would like to follow, and introduced (via video) to the apps ‘wall’ where they can share and comment on other people’s LEGO creations.

The player is then asked to sign up or sign in, and has to create a LEGO ID by creating a user name, providing a password and entering a parental email address for approval. The player is then asked to create a computer generated LEGO nickname to keep them safe online. At this stage an email is sent to the parent so they can activate the account. In the email the parent is provided info on the app and asked to provide the country the child lives in, their date of birth and gender. Once the account is activated the player can join groups, use their camera to share photos (when you first do this you are asked if you give permission for the app to access your camera roll). See more information about cyber safety and this app on the Australian E-Safety Commissioners website.

Within the app the player can also create and customise LEGO characters and share them with them with others. This includes changing the character’s hairstyle, skin colour, clothes, accessories and more.

All comments on the wall are moderated and no text is allowed. The player can use a Love Hearts to ‘Like’ a post, or if they want to comment they can use LEGO emoji’s and stickers ranging from cars, fruit, animals and more.

 

Reviewers comments

This app provides an online environment for players to create and share LEGO creations – both online and offline.  While every effort has been made by the developers of this game to make it safe, parental guidance for children under the age of 9 is recommended due to the social media features which may put younger children under pressure as they seek new ‘likes’ or receive ‘comments’ on their LEGO creations. Although there is no outside advertising, LEGO products are heavily promoted throughout this app – see below comments under ‘Advertising and product placement’

In App purchasing

N/A.

Online information

• Cellular data settings
• Identity details
• Log ins

• Photo/Media/files
• Camera

• Connectivity with social media

Gambling

None.

Advertising and product placement

This app includes heavy product placement for other LEGO products. At the time of this review there were video ads that appeared on the ‘wall’ promoting NINJAGO and Batman LEGO.

Gender stereotypes and sexual references

None.

Coarse language

None.

Game playing behaviour which may be of concern to some parents

Parents need to be aware that some of the videos used to promote LEGO products may scare younger children as they include loud dramatic music and LEGO characters fighting with weapons.

Other

N/A.

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