Miffy's World - StoryToys Entertainment Limited

image for Miffy's World

Short takes

This app is based on the popular children’s book character Miffy. The player joins Miffy for her daily activities including getting up and dressed, playing in the garden, or baking a cake. Suitable for children aged 4+


No gambling content found in the levels played

This review of Miffy's World was completed by the Australian Council on Children and the Media (ACCM) on 28 August 2017.

About the app

This section contains details about the app provided by an ACCM Reviewer.

Name of app: Miffy's World
Developed by: StoryToys Entertainment Limited
Platform reviewed: Apple App Store
Cost: Free, Paid
Developer's suggested age: 4+
ACCM suggested age: Suitable for children aged 4+
Gambling content advice: No gambling content found in the levels played

ACCM review

This review of Miffy's World contains the following information:

The level to which the game was reviewed

All content was reviewed.

App description

This interactive app invites children into Miffy's world and to explore every day activities, starting with waking up in the morning. There is no fixed narrative or level progression. Game play is intuitive, and is supported by a narrator and Miffy's comments. Activities include picking an outfit, brushing teeth, reading a book, going outside in the garden to play, picking fruit, helping plant flowers and vegetables, helping mother bake a cake, taking a bath and going to bed.

Reviewers comments

The app is available for free, unless the full version is purchased, however, a lot of features and activities are not available. Locked contents are depicted within the app as closed parcels, and an advertisement to purchase the full version pops up when clicked on. This cannot be disabled and can disrupt game play in the free version. The setting section contains a link advertising related apps.

In App purchasing

In the free version, the full version is frequently promoted.

Online information

The player is not required to create an account or provide any personal information.
Purchase of the full version requires logging into an iTunes account and paying either through pre-purchased credit or credit card.
There is no connectivity to social media.


At the time of review, the reviewer found no simulated gambling content.  If you discover simulated gambling content in this app, please contact us with the details so we can update our review

Advertising and product placement

There is a link to the app store on the start page promoting download or purchase of related apps.

Gender stereotypes and sexual references

None of concern.

Coarse language


Game playing behaviour which may be of concern to some parents




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About our colour guide

Content is age appropriate for children this age

Some content may not be appropriate for children this age. Parental guidance recommended

Content is not age appropriate for children this age

Privacy advice

These icons signal the use and/or transmission of your personal data. (Please note, not all apps on our website have been checked)

Transmits Sensitive Data
Uses Dangerous Permissions
No Privacy Policy
No tracking found in current check

Gambling content advice

Most games contain elements of risk, chance and knowledge, that is why they are fun to play. There is growing concern about the impacts of simulated gambling games on the health and wellbeing of children. That's why we are identifying games that contain gambling elements on our site. These icons signal simulated gambling activity and where none was noted.

Simulated casino style gambling. Not suitable for minors

Contains some elements of gambling. Some content is not recommended for minors. Parental guidance recommended

No gambling content found in the levels played