Australian Council on Children and the Media

Monopoly at Maccas - McDonalds Aust Limited

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Short takes

‘Monopoly at Maccas’ is an app where users can scan tickets they receive from McDonalds to find out if they have won a prize. Due to gambling and online information sharing the recommended age is 14+ with parental guidance.

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Contains some elements of gambling

This review of Monopoly at Maccas was completed by the Australian Council on Children and the Media (ACCM) on 12 October 2017.

About the app

This section contains details about the app provided by an ACCM Reviewer.

Name of app: Monopoly at Maccas
Developed by: McDonalds Aust Limited
Platform reviewed: Google Play
Cost: Free
Developer’s suggested age: Google Play: General; iTunes 17 years (Gambling and Contests); Developer: 18+ or 14+ with parental consent.
ACCM suggested age: Due to gambling and online information sharing the recommended age is 14+ with parental guidance.
Gambling content advice: Contains some elements of gambling. This game may contain devices which mimic those found in a casino; but the player is not risking something of value to play. Refer to the gambling section of this review for further details

ACCM review

This review of Monopoly at Maccas contains the following information:

The level to which the game was reviewed

Not Applicable.

App description

‘Monopoly at Maccas’ is an app where users can scan tickets they receive from McDonalds to find out if they have won a prize. The app is based on Monopoly where players can collect locations, utilities, transports and chance cards. The monopoly cards translate to winning a real life prize, such as McDonald’s food or a holiday. Due to gambling and online information sharing the recommended age is 14+ with parental guidance.

Reviewers comments

When players buy certain food products from McDonalds during the promotional Monopoly period they receive tickets with a barcode number. The Monopoly at Maccas app allows players to scan these tickets to reveal the prize they have won. Sometimes players can win a prize automatically from just one ticket and other times they have to collect several tickets of the same type to win.

Some tickets are called ‘Chance Cards’. When the player scans one of these they are shown a variety of different face down cards. They player must randomly pick a card, which will then reveal their prize. The player has a chance of 1 in 5 to win an instant prize.

Players have to register their email address to use the app, and the app needs internet access.

In App purchasing

No.

Online information

  • Photo/Media/files
  • Camera
  • Wi-Fi connection information
  • Bluetooth connection information
  • Device Id & Call Information

Gambling

  • Players have an opportunity to win real world prizes through pure chance.
  • No money exchange is involved in the app but players must buy McDonald's food to receive tickets to play.

Advertising and product placement

Occasionally pop-up advertisements appear for other McDonalds apps where you can order food on your phone.

You can win prizes for discounts at other companies such as ‘isubscribe’, ‘ cruiseabout’, Suzuki cars, Caltex etc.

Gender stereo types and sexual references

At time of review, the reviewer found no gender stereotypes or sexual references.

Coarse language

At time of review, the reviewer found no coarse language.

Game playing behaviour which may be of concern to some parents

At time of review, the reviewer found no concerning game playing behaviour.

Other

None found.

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About our colour guide

Content is age appropriate for children this age

Some content may not be appropriate for children this age. Parental guidance recommended

Content is not age appropriate for children this age

Gambling content advice

Simulated casino style gambling. Not suitable for minors

Contains some elements of gambling. Some content is not recommended for minors. Parental guidance recommended

No gambling content found in the levels played

About games and gambling

Most games contain elements of risk, chance and knowledge, that is why they are fun to play. There is growing concern about the impacts of simulated gambling games on the health and wellbeing of children. That's why we are identifying games that contain gambling elements on our site.

The State Government of South Australia's web site http://nogame.com.au/ contains information about these concerns.