Monopoly at Maccas - McDonalds Aust Limited

This review of Monopoly at Maccas was completed by the Australian Council on Children and the Media (ACCM) on 12 October 2017.

About the app

This section contains details about the app provided by an ACCM Reviewer.

ACCM review

This review of Monopoly at Maccas contains the following information:

• The level to which the game was reviewed
• App description
• Reviewers comments
• In App purchasing
• Online information
• Gambling
• Advertising and product placement
• Gender stereotypes and sexual references
• Coarse language
• Game playing behaviour which may be of concern to some parents
• Other

The level to which the game was reviewed

Not Applicable.

App description

‘Monopoly at Maccas’ is an app where users can scan tickets they receive from McDonalds to find out if they have won a prize. The app is based on Monopoly where players can collect locations, utilities, transports and chance cards. The monopoly cards translate to winning a real life prize, such as McDonald’s food or a holiday. Due to gambling and online information sharing the recommended age is 14+ with parental guidance.

Reviewers comments

When players buy certain food products from McDonalds during the promotional Monopoly period they receive tickets with a barcode number. The Monopoly at Maccas app allows players to scan these tickets to reveal the prize they have won. Sometimes players can win a prize automatically from just one ticket and other times they have to collect several tickets of the same type to win.

Some tickets are called ‘Chance Cards’. When the player scans one of these they are shown a variety of different face down cards. They player must randomly pick a card, which will then reveal their prize. The player has a chance of 1 in 5 to win an instant prize.

Players have to register their email address to use the app, and the app needs internet access.

In App purchasing

No.

Online information

• Photo/Media/files
• Camera
• Wi-Fi connection information
• Bluetooth connection information
• Device Id & Call Information

Gambling

• Players have an opportunity to win real world prizes through pure chance.
• No money exchange is involved in the app but players must buy McDonald's food to receive tickets to play.

Advertising and product placement

Occasionally pop-up advertisements appear for other McDonalds apps where you can order food on your phone.

You can win prizes for discounts at other companies such as ‘isubscribe’, ‘ cruiseabout’, Suzuki cars, Caltex etc.

Gender stereotypes and sexual references

At time of review, the reviewer found no gender stereotypes or sexual references.

Coarse language

At time of review, the reviewer found no coarse language.

Game playing behaviour which may be of concern to some parents

At time of review, the reviewer found no concerning game playing behaviour.

Other

None found.

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