Peppa Baby Shop - Peppa Pig Games

This review of Peppa Baby Shop was completed by the Australian Council on Children and the Media (ACCM) on 7 June 2015.

About the app

This section contains details about the app provided by an ACCM Reviewer.

ACCM review

This review of Peppa Baby Shop contains the following information:

• The level to which the game was reviewed
• App description
• Reviewers comments
• In App purchasing
• Online information
• Gambling
• Advertising and product placement
• Gender stereotypes and sexual references
• Coarse language
• Game playing behaviour which may be of concern to some parents
• Other

The level to which the game was reviewed

This game does not feature pre-set levels – however, the entire app was played for this review.

App description

Peppa Baby Shop is a children’s application that enables users to help run a store with Peppa the Pig. The objective is to identify items from the storeroom when customers come in and request them. Players also need to numerically determine the cost of the item. The skills required to play include mathematical skills such as addition, item identification skills, as well as motor skills being needed to functionally use the app.

Reviewers comments

When the app is installed and opened, players are brought to a home page with an image of Peppa Pig alongside her friends, and a Play button in the centre. Once gameplay begins, the characters speak to one another verbally – players take on the role of Peppa’s assistant Suzy Sheep as she works in her store, and tries to find goods for her customers. To begin, one customer enters the store and asks Peppa to find her an orange. Players are then taken to a bookshelf of items and must tap on the orange in order to bring it to the customer. If players choose the wrong item, Suzy Sheep says things such as ‘No’ or giggles at the incorrect choice.

After this, players are presented with a cash register and told that the orange costs 14 dollars in coins. There are coins labeled 5, 3 and 1 positioned on the table, and players must choose coins from these stacks to put into the register which add up to 14. If players choose incorrectly and the amount exceeds the stated figure, the coins will not place properly into the cash register. The cash register will also not close until the full amount has been entered. Customers then thank Peppa and Suzy and leave, after which another customer enters asking for a different item. Customers can ask for items such as balls, apples, jukeboxes, bananas, etc.

The app does not appear to pose any overt risks to children, and may provide a fun way of practicing item identification skills as well as mathematical skills in young children.

In App purchasing

One of the links on the main menu page takes players to the Google Play Store where they can purchase a Pro version of the app for $1.99.

Online information

N/A.

Gambling

No gambling content found during this review.

Advertising and product placement

The app contains banner advertisements that are placed along the bottom of the screen. These contain ads for websites such as ‘Massive AEG Sale’, which promotes ‘New Kitchen appliances from Europe, unbelievable prices to AU’. Other banners advertise things such as ‘ACL, Low cost company liquidations’. Or ‘OzCharge’, which sells Smart Multi-Stage Battery Chargers.

Next to the Play button, there are several images that act as links to video advertisements of other apps (such as ‘1010! World’, or a list of other Peppa Pig games) – these images do not look like advertisements or links to ads, and may thus encourage children to view them unknowingly. When a video advertisement is shown, it occupies the full screen and must be manually closed.

Gender stereotypes and sexual references

N/A.

Coarse language

N/A.

Game playing behaviour which may be of concern to some parents

No game playing behaviour which may be of concern to parents was found during this review.

Other

N/A.

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