Australian Council on Children and the Media

Zero to Three: Let's Play - ShuffleLabs

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Short takes

Zero to Three: Let's Play is an educational app for parents.


No gambling content found in the levels played

This review of Zero to Three: Let's Play was completed by the Australian Council on Children and the Media (ACCM) on 2 May 2016.

About the app

This section contains details about the app provided by an ACCM Reviewer.

Name of app: Zero to Three: Let's Play
Developed by: ShuffleLabs
Platform reviewed: Google Play
Developer’s suggested age: Google Play Store: Unrated
ACCM suggested age: 4+ however, this app is directed at Parents
Gambling content advice: No gambling content found in the levels played

ACCM review

This review of Zero to Three: Let's Play contains the following information:

The level to which the game was reviewed

The content in this app was reviewed to completion.

App description

Zero to Three: Let’s Play is an educational app for parents. The central objective of the app is to explore the menus and learn about entertaining activities to pursue with a baby. The skills involved in playing this app include motor skills, as well as basic comprehension.

Reviewers comments

When the app is first opened, a menu screen is presented with a variety of options. These are broken into ‘age’ categories (0-18 months, 18-36 months, 3-5 years) and by ‘activity’ (including: boredom busters, chores, commuting, meal time, bed & bath time and shopping). The app is based around a central dashboard, which contains various options. These include options which allow players to keep track of their favourite activities, monitor and view photos they have taken with their device camera, as well as share photos/comments from the app via both Facebook and Twitter. When clicking into an age group, the various activity types are shown, and upon choosing one of those, users are taken to a screen with a vertical list of options. These include things such as ‘Blanket Play, Shadow Sharing, and Making Books’. Clicking on any of these options opens a page explaining the activity that parents can choose to try with their baby and these are tailored to both the selected age bracket, as well as the activity type required. For instance, the Blanket Play page brings up a screen of text stating things such as “Place your baby on a soft blanket on her tummy. Swing a light scarf in the air above her and say, ‘Feel the wind!’. Let the scarf gently fall on her back and then slowly pull it off her. Spending time on her belly is important for building upper body strength and helping her get ready to crawl.’
Within these, users can choose to save to ‘favourite’ activities and then have the option of accessing them more quickly at a later date through the ‘My Favourites’ section. The ‘My Photos’ section directs the user to the photo gallery on their device, where they can view all of the photos that they have taken with the device.

There appears to be no in-app purchasing or advertising within this app and it is stated that Zero to Three, the developer of this app, is a US based non-profit organisation.

In App purchasing

None found.


No gambling content found during this review.

Game playing behaviour which may be of concern to some parents

This app is not a game.

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About our colour guide

Content is age appropriate for children this age

Some content may not be appropriate for children this age. Parental guidance recommended

Content is not age appropriate for children this age

Gambling content advice

Simulated casino style gambling. Not suitable for minors

Contains some elements of gambling. Some content is not recommended for minors. Parental guidance recommended

No gambling content found in the levels played

About games and gambling

Most games contain elements of risk, chance and knowledge, that is why they are fun to play. There is growing concern about the impacts of simulated gambling games on the health and wellbeing of children. That's why we are identifying games that contain gambling elements on our site.

The State Government of South Australia's web site contains information about these concerns.